Our Projects

Challenge: A medical clinic experienced inconsistent physician utilization, resulting in underused appointment capacity and reduced operational efficiency.

Solution: Analyzed electronic medical record (EMR) data to identify the operational and scheduling factors affecting physician utilization. Developed analytics-driven recommendations to improve appointment utilization and resource planning.

Challenge: A dental clinic wanted to improve patient acquisition while reducing marketing costs across multiple digital channels.

Solution: Applied multivariable regression and marketing ROI analytics to evaluate the effectiveness of Google Ads, Meta, and Instagram campaigns. Identified the highest-performing channels and recommended budget reallocation based on expected returns.

Challenge: The clinic wanted to maximize daily profit from Google Ads without increasing its advertising budget.

Solution: Built a regression model to estimate keyword performance and used optimization techniques to determine the optimal maximum cost-per-click (Max CPC) for advertising keywords under budget constraints.